Creative director, entrepreneur, and co-founder of Freee Agent, Ando Heppner brings the builder’s perspective to the Free Reign Podcast. As the founder of Cactus Brand Works, he has spent years developing brands from the ground up, blending self-taught design instincts with real-world business experience. His view of sports goes beyond wins, losses, and box scores — he sees the overlap between fandom, art, fashion, collectibles, storytelling, and the culture that surrounds it all. On Free Reign, Ando brings a creative lens to the conversation, breaking down the ideas, trends, and moves that shape how sports live beyond the game.